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Wholesaler Brakes launches Foodie Expo 24

30 Apr 2024
Brakes has announced three major live food events for 2024, each featuring more than 60 stands with a range of small businesses and national brands, alongside live demonstrations and presentations on food trends.

Online events will run alongside the physical events to allow customers to access the content even if they cannot attend in person. Starting in Scotland on 1st May, the Foodie event will then visit Birmingham on 22nd May, before ending in the South of England on 25th September.

Throughout the day, customers will be able see a range of demonstrations highlighting topical events and the latest trends in foodservice, including grab & go, plant-forward and summer dining.

At the Scottish event there will be more than 70 stands allowing customers to talk to a range of suppliers as well as sample food, drink and catering supplies in one place. At the Birmingham event customers will be able to experience similar demonstrations with the addition of specialist care and education presentations.

Paul Nieduszynski, Sysco GB chief executive, said: “Last year, we launched our first major live events since the pandemic and the feedback was excellent. There’s nothing like being able to see, smell and taste food to help make decisions on menus. This year we’ve expanded the Foodie Expo to include live demonstrations so that we can provide practical examples of how products can be used in kitchens.”