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Spearheading the festive campaign are more than 130 new lines including premium desserts such as Chantilly Patisserie Jaffa Orange Dome and innovative ingredients like Browns BBQ Shredded Turkey and Cranberry. There is also a new range of Christmas-focussed tapas-style sharing dishes to help operators capitalise on the trend of social eating.

With more than 1,000 products in the Christmas range, covering a comprehensive selection of seasonal essentials from fantastic food to festive favourites like crackers, there is a range of products to suit a variety of menus, dietary requirements and venues.

Brakes has created some guides on its website helping chefs to carefully plan the run-up to Christmas to ensure that they can maximise the festive period. There are a number of 70% margin costed set meals to suit a range of budgets, including traditional, gastro, vegan and gluten free.

Paul Nieduszynski, chief executive of Sysco GB, said: “A successful Christmas is critical for any food business, and our focus has been on making sure our customers can achieve that. From a wonderful array of new products to comprehensive guides on how to plan and prepare the festive rush, we’ve created a Christmas package that will help customers win at Christmas.”