Samworth Brothers’ Food for Now division is a leading supplier of high-quality food-to-go solutions, trusted by universities, colleges, and on-the-go retailers across the UK. With decades of experience and a strong family-owned ethos, we offer flexible, tailored support to help campus caterers meet the evolving demands of students and staff.
Our extensive range includes chilled sandwiches, wraps, hot food, salads, pastries, snack pots, and much more. We supply well-loved company owned brands such as Urban Eat, West Cornwall Pasty Co., Leaf & Loaf, Ginsters, Soreen, and Real Wrap, alongside popular partner products like Del Monte, Pollen & Grace, and Fridge Raiders. Whether you’re running a Grab n Go shop, café, food court, or vending estate, we provide a complete solution that fits your site and audience.
We operate from a central Leicester-based hub and 17 regional depots, delivering daily across the UK through our own chilled fleet. Our service is backed by range profiling, online ordering, and expert category support — helping you grow revenue, increase footfall, and enhance student satisfaction.
We also offer guidance on merchandising, planograms, and in-store marketing to help maximise product visibility and commercial performance in high-footfall environments.
In short, Food for Now is more than a supplier — we’re a committed partner to university caterers, bringing insight, innovation, and operational ease to every site we support.