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Frozen food ‘perfectly placed’ to off-set cost of living says BFFF president

23 Nov 2022
As the British Frozen Food Federation (BFFF) approaches its 75th anniversary its president and chair Ian Stone says the industry is ‘perfectly placed’ to help consumers off-set some of the effects of the cost of living crisis.

In an address to 750 business leaders at the annual luncheon, Stone suggested prolonged shelf-life, reduced wastage and competitive pricing mean frozen food can help consumers and foodservice operators to cope with the pressures of double-digit food inflation. 

He said: “I believe that we, the frozen food industry, are perfectly placed to be part of the solution, not the problem. But only if we act as one and be stronger together. Surely, we can garner the newfound enthusiasm for frozen food gained during the pandemic. An enthusiasm that saw retail sales increasing by £1bn and sales of freezers rise by nearly 50%.

“For the consumer we must constantly strive to offer the highest quality, best value nutritional food that provides the longest shelf life, reduces waste, and allows consumers to only cook what they want, when then want it.

“For the foodservice operator, we must provide the finest quality, nutritious ingredients that minimise waste, increase yields and provide utmost flexibility for the caterer. And we need to ensure that all caterers - whichever sector - see frozen food as an aspirational option, not just the option of last resort.”

Stone, chief commercial officer of Apetito, went on to praise the efforts of the BFFF in running the industry’s first Frozen Food Week in September to promote the benefits of frozen food as well as expanding its range of member services and strengthening the industry’s representation to Government.