Premier Foods appoints William Murray as PR & marketing agency
William Murray will work with Premier Foods to further build its brands out of home as well as supporting the sales and marketing team with foodservice strategy and brand campaigns.
Sarah Robb, foodservice marketing manager at Premier Foods, said: “William Murray stood out because of the team’s passion and in-depth knowledge of the foodservice market and wholesale channel. We wanted a partner who would work with us, but also challenge our thinking.
“Our first project which brings nutrition insights to the education sector is well under way, and together we’re already making great progress on the launch of our new Homepride and Sharwood’s sauces.”
Premier Foods joins William Murray PR & Marketing’s roster of food clients including Nestlé Professional, Kraft Heinz and Norwegian Seafood Council.
Anita Murray, chief executive of William Murray PR & Marketing, added: “We’re thrilled to be working with Sarah and the team at Premier Foods to support the continued growth of their business out of home. Our specialist team is well placed to support on dedicated channel campaigns, and help activate these in wholesale.”