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Wholesaler Brakes announces six month price hold on over 1,000 products

24 Apr 2023
With food inflation running at record highs through 2022 and into 2023 Brakes has announced it is holding prices on 1,850 own brand frozen and ambient products until October 2023.

The announcement is the latest in a series of initiatives that Brakes has launched to try to support customers through the current cost of living crisis.

Previously, the business re-introduced its Help for Hospitality initiative over the summer 2022, followed by 10% cashback in the run-up to Christmas, before launching its new personalised rewards programme in January 2023.

Brakes delivers fresh and frozen food and ingredients from its nationwide network of distribution centres to pubs and restaurants, as well as schools, caterers, care homes and hospitals.

Paul Nieduszynski, chief commercial officer for Sysco in GB, said: “From tuna to tinned tomatoes and cookies to chips, we’re holding 1,850 prices across popular Brakes frozen and ambient products.

“It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months.”